What Are The Key Organic SEO Ranking Aspects For A Website?
If you’ve just constructed your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most productive marketing tools as it enables you to get your message in front of possible consumers that are directly searching for your products or services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s genuinely elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formed equally, so you can target the most valuable variables that will have the greatest effect on your SERP listings.
It is necessary to recognise that the weight of each variable changes as time passes, so Google will place more importance on certain variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking aspects have been in the same position for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great emphasis is placed on content given that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to prospective consumers, so composing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google tries to find new ways to assess websites, but for the time being, link building is still the best sign of relevance and validity.
- Mobile Optimisation
With more users now searching from mobile devices than computer or laptops, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Elements
There are numerous other technical factors that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other variables such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly changing, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any support in ways to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Bendigo by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsbendigo.com.au