Top Tips For The Greatest Email Sequences
Having worked as a sales rep for numerous tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are great because they dramatically reduce the workload for a sales representative, nevertheless nowadays, everyone can identify with discovering a range of email sequences lurking in their inbox on a daily basis that just pester us because we need to click two buttons to get rid of them!
Not nearly enough business owners spend the time and initiative in putting together convincing email sequences that essentially sell their product. Producing useful email sequences is both a science and an art, and if done skillfully, can lead to amazing results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to craft a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will inspect so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are integral when it comes to conversion rates. Here are a number of stats which accentuates their importance:
One-third of email recipients will open an email based solely on the subject line
Almost 70% of email recipients will determine if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.
The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem right away. Forget starting the email with your name and job role; you have to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can relate to, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently collaborated with another company with [positive benefit]. Is this something that would be helpful for [company name]?
It’s imperative that you get to the point quickly and keep the content targeted to the objectives of your prospect.
Tip 3 – Dump the bland ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also incorporates your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.
The value of building effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many factors that you ought to consider when constructing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing experts that can help you. Speak to the team at Internet Marketing Experts Bendigo today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbendigo.com.au.