Top SEO Trends In 2018
Online presence is an essential component to any businesses strategy, however the digital environment is in a constant state of change so it’s imperative to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a dominant force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for businesses to enhance their website traffic, customer engagement, and essentially their sales.
User behaviour is adjusting rapidly with new technology, so Google must monitor these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must remain on top of the changing trends in SEO. In fact, using obsolete SEO strategies can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to keep in mind for your website in 2018.
Lots of users are now opting to use voice searches as opposed to traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same rate, pretty much half of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a treasured tool for SEO, and this will continue to be a focal component in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the simplest way for Google to determine if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superior strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!
Accelerated Mobile Pages
Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though traditional SEO techniques like link building will still be helpful in 2018, there are other surfacing trends that Google is prioritising in the future which may significantly transform the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Bendigo on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsbendigo.com.au