SEO Tactics To Forget About in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s paramount for companies to use online strategies and techniques that enhance their exposure to customers that are actively searching for their services or products. Search Engines are absolutely the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an impressive investment that will grow your exposure and conversion rates, or if used incorrectly, can contaminate your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is continually changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prominent SEO techniques from 5 years ago may result in your website being penalised today.
Instead of reviewing the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be utterly ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can rapidly ascertain how many times a keyword has been used and will penalise websites for excess keyword stuffing. Instead of keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the beginning of SEO, and its performance as an SEO technique has changed rather quickly ever since. Whilst link building is still amongst the leading three SEO tactics in 2018, aggressive link building will decidedly result in your website being penalised. Google weighs links strongly as a ranking indicator given that links are a public recommendation which corresponds with valued information on a website.
Aggressive link building takes place where links are gathered in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that many individuals still consider to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The intention in doing this is to strengthen a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a vital role in SEO, so it’s important not only to pinpoint any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most prevalent technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a reliable way to bolster your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a successful SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to thrive in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Bendigo on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsbendigo.com.au