SEO Company Bendigo – Beware the SEO Traps.
SEO Agencies in Bendigo may all appear the very same, but if you develop enough information you can protect yourself from falling into ploys.
Several years ago when I was learning the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular company was well known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, around a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that many Bendigo business would have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Bendigo that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Bendigo, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses trashy and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s happening. Never forget the fact that it’s your business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when seeking out a Bendigo SEO Company.
- Does the SEO firm have the ability to do all elements of web design and coding?
- Will they also study your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO firm seeking to understand your sales method?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are searching for a few ideas and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer each one of your questions. Contact Internet Marketing Experts Bendigo on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au.