Google AdWords Management Bendigo – Do people really pay attention to your ads?
Google AdWords Management is a necessary part in any SEO and Advertising and marketing campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you seek.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will produce some new business for them. If you are a business in Bendigo (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – checking out all functions.
There are really 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is classic AdWords, and then there is AdWords express. If you are a local Bendigo company then odds are that you would have been prompted at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your website and makes a recommendation) if this is the case, I really want you to look for the regular AdWords and start making use of that because it is much more powerful and has amazing features like more precise targeting so you can reach your Bendigo clients more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get traditional AdWords by just looking for AdWords and following the cues, but bear in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will never see any real results– and not just because results cost more, but because you have to have a larger project so as to actually see the effective aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the budget slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just have to think of how much you are willing to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t see that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to allow it settle into a routine– because sometimes ads will get a big boost at the start that gives you incorrect assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Bendigo, and I have worked in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look out for in a successful Google AdWords campaign, or would like to talk to an SEO agency to enhance your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBendigo.com.au.