Digital MarketingBendigo – Are You Making Money from your efforts?
Digital Marketing in Bendigo are important when it involves results – so ask yourself right now, are you really making money from your small business because of your SEO? If you aren’t then you may need to begin thinking about an SEO service for your Bendigo business. But for now, I hope to talk to you about a few things. Throughout the years I have experienced all sorts of phases when it comes to the metrics that measure a specific website’s performance. The data is important; in fact, it’s critical. Split-testing efforts or even websites are also essential. There is, however, one metric that excels all others when it concerns measuring your website’s results and that is whether you are really making money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The most effective SEO on earth can’t fix these sorts of problem, but a simple AdWords project can help your Bendigo company in this process. So let’s take a heath retreat in Bendigo that is just starting with an AdWords Campaign- – they are doing so because it will help to show them essential areas of their business and save them vast quantities of money, and years of lost SEO efforts by starting small. During a 2 week campaign, the Bendigo heath retreat owners will learn two simple points in those two weeks that will form their SEO strategy for a long time to come.
- They learn the keyword phrase that matters easily the most for them is ‘Weekend Health Retreats’.
- They find out that the ad that worked best from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this simple data, they get to know a great deal of about what appeals to their future customers. From the keywords they know what to focus on. From the Display Ad in AdWords these people know a basic call to action on the home page with the words ‘special offer’ and a rate is powerful with their Bendigo target audience.
They transform their home page to mirror that sort of feedback and in two short weeks they are already on their way to having their website make money. They gave up some of their design ideas on the home page to make way for a quick call to action, and all of a sudden bookings started coming in.
-Remember that many people, even if they buy from your web site, don’t have a lot of time. Don’t make people look for how to buy from your site; it will cost you.
This simple example demonstrates how evaluating what is taking place is so powerful for you as a website owner. Don’t only focus on traffic; traffic won’t pay the bills. Prioritize making sales.
At the end of the day, this is your greatest metric when it comes to your success and SEO– all of the others will feed into your sales and this growth. So my biggest piece of guidance is to start discovering what you can, go get a book, look online, read some blogs and just make an effort and understand a few of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps look at approaching an SEO firm. Always shop around and make sure you comprehend what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Bendigo on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au