An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with fantastic powers. Understanding exactly how SEO works and all the varying ways to strengthen your website’s SEO score can be incredibly difficult and time-consuming. Still, it is a pivotal ingredient of any online marketing plan and will essentially make or break a firm in some sectors. Many industry experts consider SEO to be among the most reliable forms of advertising, so consistently improving your SEO should be a priority if you intend to increase your website visitors and revenue.
It’s very difficult to keep up to date with SEO best practices and standards as they change frequently, so it’s recommended that you seek professional advice regarding your SEO and online marketing strategy. Despite this, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content continually is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always very good for SEO because new content is regularly being added and search engines love identifying new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are essential components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, as well as your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are essentially short descriptions of the content of the web page. Even though meta descriptions don’t directly alter ranking algorithms, they are still very important as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t have to worry about it!
Moreover, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Bendigo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbendigo.com.au