SEO Advertising Bendigo – What will 2016 hold for local small business?
SEO Advertising in Bendigo is a perplexing matter, and as we go into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and determine what life holds in store for them later. This is of course, impossible. You can never know what is around the bend, but if you figure out the important parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I wish to try and point out to you a number of the major patterns that have been arising in 2015 throughout the Bendigo SEO industry and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be especially useful if you are a local Bendigo business.
This is the greatest developing trend and it is going to keep boosting in importance. This means that if you are an Bendigo company and you are looking for local customers, then this is wonderful. Launching with the changes from Google Pigeon, we saw a developing pattern that local Bendigo searches were actually ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are very quickly growing overseas and are starting to emerge in Australia and it won’t be long before they gain appeal in Bendigo.
Society is getting more and more used to carrying around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Bendigo business. 1– you need to be paying attention to growing patterns, and make certain you have the capacity to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore straight into their wallets.
Beacons are an item that has had growing use overseas and we are discovering them locally now too, but they are generally other ways of getting promotions to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Bendigo store, or even wandering past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how people can keep reinventing ways to get their business out there, and the same may be done for your local company in Bendigo. Be creative and even look into what other people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to include a related idea into you own campaign.
My final pieces of parting suggestions– and these are things that you can possibly do right away, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Bendigo level, and also boost your authority and possibly even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks great for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Bendigo businesses, and so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are aiming to boost your SEO efforts, then contact Internet Marketing Experts Bendigo on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au.