There is a range of internet marketing tools that can assist websites in growing their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. While SEO has proved to be very effective, it takes a fair level of knowledge, time, and money to see fruition.
But what if you need to see results straight away? Regardless of whether your website has just been published or you’re a local business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by placing your advertisements in front of individuals who are proactively browsing for your services or products.
In a nutshell, PPC is an advertising model used to increase traffic to websites. Website owners set up ad campaigns with specific targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The rewards that many websites harvest from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.
One of the top advantages of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether or not you set your daily budget to $4 or $40, there are a range of high level performance indicators that can be quantified, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to effectively determine the performance of their campaigns and quickly make changes where required to maximise performance. In contrast to other advertising channels, PPC grants you the freedom to customise and track metrics in every campaign and monitor success according to your advertising objectives.
PPC allows any type of organisation to set up their advertising efforts quickly and easily, without creating too much risk with the capability to set a maximum daily budget. Although SEO is a very reliable strategy, it normally takes many months to see results so if you’re a new business that needs to increase traffic and brand awareness without delay, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by promoting ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, location, interests, and the times and days you would like to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers normally take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target market.
Being able to export the results of an advertising campaign and review particular metrics provides websites with valuable data which can be utilised in other marketing channels. In addition to this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which greatly helps in their SEO efforts. PPC also makes it possible for websites to explore data about their competitors by utilising 3rd party tools such as SpyFy and KeywordSpy, enabling them to create a profile of their competition and what market share is accessible.
As you can see, PPC is a powerful marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data received from real-time results provides invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any advice in creating your PPC ad campaigns, get in touch with Internet Marketing Experts Bendigo on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbendigo.com.au