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Top SEO Trends In 2018

Internet Marketing Bendigo, Internet Marketing Experts Bendigo, Digital Marketing Bendigo

Online presence is an essential component to any businesses strategy, however the digital environment is in a constant state of change so it’s imperative to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a dominant force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for businesses to enhance their website traffic, customer engagement, and essentially their sales.

User behaviour is adjusting rapidly with new technology, so Google must monitor these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must remain on top of the changing trends in SEO. In fact, using obsolete SEO strategies can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now opting to use voice searches as opposed to traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same rate, pretty much half of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will continue to be a focal component in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the simplest way for Google to determine if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superior strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In fact, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though traditional SEO techniques like link building will still be helpful in 2018, there are other surfacing trends that Google is prioritising in the future which may significantly transform the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Bendigo on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsbendigo.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Bendigo, Internet Marketing Experts Bendigo, Digital Marketing Bendigo

The day has finally come where Twitter users can proclaim their irritation with the 140 character limit in more detail, since Twitter has formally confirmed that they have expanded the character limit to 280 per Tweet!

The social networking company, which was launched in 2006, grew aggressively to become one of the most trendy social media platforms across the globe, however recent slumps in growth persuaded the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking service, Twitter reported on November 7 that they want every user around the world to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the last couple of months, Twitter determined that they wanted to extend the character limit, but only where required. Countries like Japan, China, and South Korea will stay at the 140 character limit, purely because there’s no necessity for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English on the contrary, suffer from choked Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After conducting an array of tests to certain users, Twitter acquired valuable results and deemed the 240 character limit would be favourable for most users. Since 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure that they didn’t have to send several messages. Plus, users would now have the ability to readily fit their ideas into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for digital marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have experienced a higher level of responses which led to more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have smaller threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations reported that it can at times be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the surge of firms using social media as a channel to handle customer service matters, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is substantially enriched. Prior to this update, many users would have looked to other social media platforms like Facebook to report customer service issues due to the fact that the character limit was too restraining.

More Creativity

Longer Tweets means that companies can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media sites if they wished to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more similar to other social media networks, the clear majority of users appear to be very happy with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with changing user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, simply reach out to Internet Marketing Experts Bendigo by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsbendigo.com.au

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Bendigo, Internet Marketing Experts Bendigo, Digital Marketing Bendigo

In today’s ever-changing online environment, it’s vital that companies Google’s best practices to make sure that they stay competitive in their relevant online markets. With Google being the most dynamic and influential company on the web, it’s crucial for them to keep up with all the threats and opportunities that the internet produces. Hence, Google releases an assortment of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (literally every online company), are aware of pressing changes that may impact their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be versatile and adapt to new Google updates as quickly as possible to make sure that they aren’t negatively influenced by these new releases.

The most important Google update that has recently affected online enterprises relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by close to 50% of all online users, so it’s highly important that online firms incorporate the applicable changes as swiftly as possible if they aspire to prevent any unwanted results.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from users that falsely believe they are supplying their personal information to a genuine company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have a bearing on millions of websites all around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of falling victim to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that would like to secure their previously non-secured (HTTP) web pages, they must encrypt the information being dispensed between their consumers and their web server by integrating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be exceedingly difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become mandatory, so if you need any assistance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Bendigo by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsbendigo.com.au

 

Why You Should Have A WordPress Site

Internet Marketing Bendigo, Internet Marketing Experts Bendigo, Digital Marketing Bendigo

So, you’ve got a wonderful business idea and you’ve made the decision you’re going to design and publish your own website. Well, as you possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from novices to professionals. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is extremely easy to use so you don’t have to be an expert HTML coder to produce a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any sort of website you desire. WordPress is also open source which indicates that the source code is attainable for anybody to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Right now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will systematically adapt the appearance of your website to fit. WordPress even enables you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is of utmost importance so of course WordPress has high security standards. Nearly 25% of websites are developed on WordPress so hackers are constantly looking for ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Don’t forget, it’s also essential for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only install credible plugins from trusted providers.

 

As you can see, WordPress has a range of superb features that simply make it the best website platform on the market today. Even though there are lots of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is incredibly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Bendigo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbendigo.com.au

 

Top Tips For The Greatest Email Sequences

Internet Marketing Bendigo, Internet Marketing Experts Bendigo, Digital Marketing Bendigo

Having worked as a sales rep for numerous tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are great because they dramatically reduce the workload for a sales representative, nevertheless nowadays, everyone can identify with discovering a range of email sequences lurking in their inbox on a daily basis that just pester us because we need to click two buttons to get rid of them!

 

Not nearly enough business owners spend the time and initiative in putting together convincing email sequences that essentially sell their product. Producing useful email sequences is both a science and an art, and if done skillfully, can lead to amazing results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to craft a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will inspect so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are integral when it comes to conversion rates. Here are a number of stats which accentuates their importance:

 

One-third of email recipients will open an email based solely on the subject line

Almost 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem right away. Forget starting the email with your name and job role; you have to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can relate to, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s imperative that you get to the point quickly and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Dump the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also incorporates your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.

 

The value of building effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many factors that you ought to consider when constructing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing experts that can help you. Speak to the team at Internet Marketing Experts Bendigo today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbendigo.com.au.