A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s vital that companies Google’s best practices to make sure that they stay competitive in their relevant online markets. With Google being the most dynamic and influential company on the web, it’s crucial for them to keep up with all the threats and opportunities that the internet produces. Hence, Google releases an assortment of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online companies that use Google-related services (literally every online company), are aware of pressing changes that may impact their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be versatile and adapt to new Google updates as quickly as possible to make sure that they aren’t negatively influenced by these new releases.
The most important Google update that has recently affected online enterprises relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by close to 50% of all online users, so it’s highly important that online firms incorporate the applicable changes as swiftly as possible if they aspire to prevent any unwanted results.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from users that falsely believe they are supplying their personal information to a genuine company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will obviously have a bearing on millions of websites all around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of falling victim to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that would like to secure their previously non-secured (HTTP) web pages, they must encrypt the information being dispensed between their consumers and their web server by integrating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be exceedingly difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become mandatory, so if you need any assistance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Bendigo by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsbendigo.com.au