The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Bendigo is still really about keywords, but there certainly is one concern that some companies face when they try to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will let you learn about which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year obsessing about one particular keyword that, despite what I did, I could not get on the first page of Google. The cause was simple; it was a word that falls into the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Bendigo, it would be terrific if for anybody that searches for ‘Yamaha’ in Bendigo your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world popular brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites enhanced massively. So take it from me, living life in the long tail is really worthwhile. Just remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bendigo on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au

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