SEO Services Bendigo unveils honest truth behind Magic of SEO
SEO Marketing for Companies in Bendigo has a specific science (or magic) behind it which makes it a thing that is not always easy to find out, especially if you are a business in Bendigo just beginning. But with some information, guidance and even experimentation you too can begin to understand just how to get your business’s SEO efforts in fact working for you.
It was put so beautifully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such an excellent idea and a fantastic method to show people ways to think about SEO. Because yes, just like in 1869 when Mendeleev first created the periodic table he started to show people that there were connections and patterns between the elements. So let’s draw back the curtain to reveal the secret inner workings and find out that there was a rabbit in the hat all along, and that it is skill and know-how, not the arcane arts which will help you succeed in your Bendigo SEO efforts.
The first Column of the periodic table of SEO is Content. And that is rightfully first on the lineup because “Content Is Key”. Since the Google Panda and Penguin updates, the importance of original and interesting material has been ever increasing which is why we will find areas such as ‘quality’, ‘fresh’, and ‘research’ here. You may also notice the Red ‘Vt’ which is a clever word of caution about thin content because that is what will begin to detract from your Bendigo SEO efforts.
Architecture is an interesting On-page factor for your SEO. And the elements specified here are very important from a technological, and user-interface level. Because you have areas such as the Crawl (Ac) and technical areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this one helps the Google Spiders to an extent, but is also important because you need to keep in mind that you are facing people who can be changeable and uninterested quickly. So if your site takes too long to load, they will probably just leave.
This column in the table delves deeper into the specialised and crosses into a few areas of content and writing– particularly where it gets abused. So biggest part of this that I would have you concentrate on is avoiding the negatives listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google does not like people who cut corners, and take care of those who are worthy.
Moving to the Off-page elements I would point out the importance of Authority (Ta) but would also warn you not to become too consumed with it. Because Authority can imply a lot of factors and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress way too much about the initial two because there really isn’t much you can do to alter your authority ranking, and it is near impossible to get a 100 % authority simply because that is set aside for places like Google and Facebook. But you can repair you Link Authority– how? By making sure you build links with places that you trust and don’t seem dodgy. Make sure you get links from places you actually want your business to be associated with.
just like I mentioned before, when it involves Quality (Lq) it is essential to SEO to make sure you verify your links and focus on credibled and quality sources for your links– maybe even try and add the local component with Bendigo businesses. It also goes without saying that the number of links (Ln) is rather significant. Please also keep away from any paid links (Vp) or techniques that appear to be Spam (Vl).
This is your more straightforward user information and integrates the ‘Local factor’ which has become truly necessary since Google Pidgeon because it forces the focus and emphasis upon local business such as in Bendigo, which really helps with the Country (Pc) and Locality (Pl) aspects here.
and lastly the all-important (and often overlooked) part of SEO, the social media elements. This is nonetheless a disputed area because it is tough to tell just how much influence shares (Ss) really have upon SEO from Google’s viewpoint. But it is without a doubt that your reputation (Sr) with your fans both on the internet and in the local Bendigo area is highly important because it will help through traditional brand awareness.
So that in a nutshell is the science of SEO! Again, I love how simply this graphic puts it, and how it shows the association between all of these areas. Because it helps to have it with this format to show people how it works, and yet not have it seem too enormous or complicated. With the pattern in Updates, this is all expected to change in time, but for now, and as we move into 2016 let’s all try and make sure we understand SEO as best as we can so we are prepared for what follows. If you are searching for any more detailed or specific guidance then please feel free to contact us here at Internet Marketing Experts Bendigo. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au.