5 Zombie Myths of Keywords
A Search Engine Optimisation Plan in Bendigo is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had anything at all to do with SEO you would have come across the concept of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Bendigo I have discovered a number of myths about Keywords that just won’t die.
MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter any longer
There certainly is also the false idea that with every one of the changes that have actually been made, and the change in the direction of concept based searches, keywords don’t make a difference in 2015. This idea is misguided as keywords play a more vital role than ever. It’s an advancing market that is forever changing and developing so you need to stay on top of the latest changes if you want to succeed. Despite what occurs, keywords will always be at the core of SEO.
MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.
The idea that the more often a keyword is used will convert into more success is an obsolete idea. There is no formula connecting to the density and consistent rate of keywords closely packed together. The aim you should keep in mind is to have your specific expressions repeated throughout so that you can increase their frequency while balancing well-flowing content that stimulates a more natural feel and readability.
MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.
Optimising just one keyword each time was the technique circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword analysis you can include the broad elements while focusing your energy on the long-tail terms and the newer spotlight on conceptual keywords.
MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.
The days of domain names being a long string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have very much true value to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can as an alternative start expanding and marketing your brand and focus on brand recognition.
MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.
The overuse of keywords in odd and abnormal ways is better referred to as keyword stuffing. By now you should know that this is not a method that would be still supported in the 2015 environment. You should avoid alienating your readers and focus on the subtle and rational way to blend keywords into your content while still creating excellent and unique content.
As the CEO of Internet Marketing Experts, I know the struggles that many people have when starting off the SEO, most especially when it comes to comprehending keywords and your Search Engine Optimisation Plan in Bendigo. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the info that you know. Once you have developed that groundwork, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then look at having a chat to an SEO professional.
call Internet Marketing Experts Bendigo on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au